Marketers develop and enhance the persona of a business much like makeup artists accentuate a model's facial features. We do not fabricate the persona—instead, we identify what the industry lacks, what the customers need, and how a company should present itself to cater to the market.

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If there's only one thing I’ve learned from my four years of business education at Rotman Commerce, it’s how to tell a story compelling enough to convey a brand's essence, inspire trust, and leave a lasting impression.

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Check out the case studies below that showcase my competencies and creativity as a marketer.